How to Choose the Best Multi-Location Reputation Management Tool

Managing the online reputation of a single hotel is a challenge. Managing the reputation of 5, 10, or 50 properties? That’s a logistical nightmare—unless you have the right tools.

For hotel groups and management companies, the “log in, log out” dance of checking Google, Booking.com, and TripAdvisor for every single location is not just inefficient; it’s impossible.

If you are looking to centralize your operations, here is what you need to look for in a multi-location reputation management tool.

The Challenge of Scale

As your portfolio grows, so does the complexity of your data. - Fragmented Data: You can’t see the big picture when your data is trapped in 50 different silos. - Inconsistent Brand Voice: Is the General Manager in Berlin responding with the same tone as the one in Munich? - Reporting Headaches: spending days manually compiling Excel sheets for monthly reports.

Key Features to Look For

When evaluating software, don’t settle for a tool designed for a single B&B. You need enterprise-grade capabilities.

1. A Unified “Command Center” Dashboard

You should be able to see the health of your entire portfolio at a glance. - Global View: What is the average review score across all properties? - Drill-Down: Click on a region or specific hotel to see details. - Single Login: No more password spreadsheets.

2. Aggregate Reporting & Benchmarking

Which of your properties is the star performer? Which one is dragging down your brand average? A good tool will allow you to: - Compare properties side-by-side. - Identify systemic issues (e.g., “All our seaside properties are getting complaints about humidity”). - Set brand-wide targets and track progress.

3. Multi-User Access & Permissions

You need to give the right access to the right people. - Regional Managers: See all hotels in their region. - General Managers: See only their specific hotel. - Corporate Team: Read-only access to everything for oversight.

4. Scalable Response Management

For a large group, you might receive hundreds of reviews a day. - AI Assistance: Tools like Review Agent can draft responses instantly, ensuring every review gets a timely reply without burning out your staff. - Templates: Share best-practice templates across the entire group to ensure brand consistency.

Why Review Agent is Built for Groups

We designed Review Agent specifically with multi-location management in mind.

• Unlimited Properties: Add as many locations as you need.
• Smart Routing: Reviews are automatically routed to the correct property dashboard.
• Brand Voice Control: Define your brand’s tone once, and our AI ensures every response across every location matches it.

Conclusion

Scaling your hotel business shouldn’t mean losing touch with your guests. With the right multi-location reputation management tool, you can maintain the personal touch of a boutique hotel with the efficiency of a global enterprise.

Ready to centralize your reputation? Start your free trial of Review Agent today.